Your business is a tool capable of creating Xtreme Wealth for you and your family. The three most common forms of growth are: Organic growth by opening additional locations. The best example of organic growth is WalMart. Starting with one five and dime store in 1950 WalMart has grown to become the largest retailer in the world with more than 6,000 stores worldwide. The Waltons are the richest family in America thanks to their ironclad control over the world’s largest retailer, WalMart with a combined wealth of more than 130 billion dollars.
How to Grow Your Business
Franchising – the best example is McDonald’s hamburgers. Richard and Maurice McDonald founded the company in San Bernadino California. Ray Kroc, a milkshake mixer machine salesman, joined them and opened the first franchise store in Des Plaines, Illinois. After buying our the McDonald brothers for $2.7 million, Ray built the most successful fast food restaurant in the world by franchising single locations.
Grow Your Business continued
When he died in 1983, there were more than 7,500 stores worldwide doing more than $8 billion. Growth has continued with more than 34,000 McDonald’s restaurants in the world currently.
Rollup – the Wikipedia Definition of a Rollup – A Rollup (also “Roll-up” or “Roll up”) is a process used by investors (commonly private equity firms) where multiple small companies in the same market are acquired and merged. The principal aim of a rollup is to reduce costs through economies of scale. It also has the effect of increasing the valuation multiples the business can command as it acquires greater scale. Rollups may also have the effect of rationalizing competition in crowded and fragmented markets, where there are often many small participants but room for only a few to succeed.
An investor faced with an opportunity to invest in two competing companies may reduce risk by simply investing in both and merging them. Rollups are often part of the shakeout and consolidation process during an economic downturn or as new market sectors begin to mature.
Rollups of complementary or unrelated companies are also done to:
- Build a full-capability company, when it would be too costly or time-consuming to develop the missing pieces through internal expansion.
- Blending companies have different financial metrics, often to make the combined company attractive for investment, mergers, and acquisitions, or an initial public offering.
Kraft Foods (now renamed Mondelez International) was an early example of a rollup, in the dairy industry. Waste Management was the most notable rollup during the 1970s and 1980s. Waste Management’s acquisition of 133 small-time haulers quickly became the largest waste disposal company in the US. The characteristics that can make a rollup attractive are: there are many small players in fragmented markets or: where technology can play a role in revitalizing industries with small margins, but technology can impact growth and profits. AutoNation was also a successful rollup effort in the car dealership space spearheaded by Wayne Huizenga, founder of Waste Management. The other reason companies do rollups is due to the higher earnings multiple achievable in businesses with large-scale relative to smaller mom and pop operations which remain vulnerable to changing markets and poor access to capital markets. A recent rollup is Valeant Pharmaceuticals International that used more than $30 billion to acquire over 100 companies.
The above examples can be a major source of encouragement and prompt inspiration and hope. On the other hand, it can be discouraging. People like Ray Kroc, Sam Walton, Wayne Huizenga, Michael Dell, Bill Gates and Mark Zuckerberg seem larger than life.
Please be assured; they are excellent examples of what any of us can do with determination and a little help. Wayne started with a single used garbage truck; Sam started with one five and dime store, Bill dropped out of college to give us the “windows” operating system.
The American Hope Success “Success2” marketing strategy is built on the premise you can double your current business.
How did you get from point “A” to point “B”? Doing it again is one way to get from point “B” to point “C.” It is a huge mistake to think any of the success stories went from point “A” to point “Z” overnight with little or no effort.
Read their stories; you will find them filled with up and down periods of success and discouragement and hurdles they had to overcome.
We will help you build your business with a combination of our “Tell Your Story” and “Edumercial” marketing programs.
“Tell Your Story” is a way to establish yourself as an expert in your field and receive thousands of dollars in free publicity.
Publicity is more valuable than advertising because it is not perceived to be a sales pitch. One of the benefits of becoming an author is the chance to be interviewed on Radio and TV stations. A 30 or 60-second spot on the radio may cost in the vicinity of 1,000 dollars. The same radio station may interview you for fifteen or twenty minutes at no charge to you whatsoever.
The listener perceives the advertising spot as just that – a piece of advertising. The interview is longer and gives you time to lay out your entire story. It carries an implied endorsement because after all the station has invited you to speak, you must be important.
We will help you write your book and publish it for you. Our system will enable you to put your thoughts down and actually write your book over a weekend. We don’t expect it to be a classic, but we do expect it to build your business. WL Laney, our founder, wrote an 82-page book that generated more than a million dollars in sales without selling a single copy. Be sure to ask us how that worked.
The second half of the Success Squared marketing campaign is a twenty-two-minute interview on American Hope Radio. Your interview will be videotaped and publicized on YouTube providing you with a marketing video for your business, brand or individual product.
Book and Video Marketing Package
Nothing happens without sales. You can build a better mouse trap, but if no one knows about it, they will not be beating a path to your door. American Hope Success’s “Success squared” marketing program is a combination of “Tell Your Story” and “Edumercial” video marketing of your business. Individually priced pay $4,990.00. Purchase as a combined package for only $3,995.00 and watch your business grow!